Jakarta, April 15, 2025 – FEB successfully held a Talkshow entitled “Unlocking Business Potential” on Tuesday, April 15, 2025. This event is the result of a strategic collaboration between FEB UIN Jakarta, OK OCE Indonesia, and LinkzAsia, which aims to strengthen the capacity of Micro, Small, and Medium Enterprises (MSMEs), while also providing inspiration to students as future entrepreneurs.
The activity began at 12.30 WIB with a registration and networking session hosted by Silviana and Rosa Dina. Participants appeared enthusiastic in this session, establishing relationships and expanding their networks before entering the core of the event.
The event was officially opened at 13.00 WIB by MC Afrida Luthfiany. The atmosphere became solemn when the reading of the holy verses of the Qur'an was chanted by Mahira and the opening prayer was led with great solemnity. The song Indonesia Raya and the UIN Jakarta Hymn were also sung enthusiastically, led by Zahra Widad Salma.
The welcoming session was an important moment to emphasize the synergy between institutions. Azwa Nufi as the Director of Educational Cooperation of OK OCE Indonesia, in his speech delivered an inspiring message regarding the importance of the nation's next generation not only relying on heritage, but being able to create value and contribution to society.
The Dean of FEB UIN Jakarta, Prof. Dr. Ibnu Qizam, SE., M.Sc., Ak., CA, in his speech emphasized the urgency of integrating academic theory and business practices in the field. "We need collaboration like this because it is important to be closer to the community, namely with OK OCE and other partners. We need to move society towards improved conditions," he said. He also expressed his hope that this collaboration could be realized in real programs that have a broad impact.

The event continued with the signing of the Cooperation Agreement (PKS) between OK OCE Indonesia and FEB UIN Jakarta, represented by Dr. Asyari Hasan, M.Ag., CM. This moment was marked by the handover of a commemorative plaque by Prof. Ibnu Qizam, as well as a group photo session involving all faculty leaders and partner representatives.
Entering the core of the talk show, Sahmullah Rivqi, Secretary General of OK OCE Indonesia, opened the session by presenting the material "The Role of OK OCE in Encouraging MSMEs to Move Up a Class." In his presentation, the speaker told the story of OK OCE's journey since 2017 which has consistently assisted MSMEs from the micro scale to being able to compete in a wider market. He emphasized that the biggest challenge for MSMEs is not only about capital, but also the mentality and mindset of entrepreneurs. "Assistance is not just theory, but must be practical and touch on the mental side," he said.

The next session was filled by Tatik Nurhalisah, a representative from LinkzAsia, who explained the strategy for MSMEs to be able to compete in the regional market in the material entitled "MSME Strategy to Penetrate the Asian Market." The speaker emphasized the importance of utilizing digital technology for business efficiency and market expansion. He also encouraged MSME players to actively seek opportunities, especially in building cross-country business relations. "Opportunities will not just come, we have to find a way to meet founders, partners, and supporting networks," he said.

Both sessions were moderated by Dr. Muhammad Fadlillah Fauzukhaq, MA, who led the discussion and Q&A session dynamically and interactively. The enthusiasm of the participants was reflected in the many questions that arose, especially from students who wanted to know concrete strategies in pioneering and developing a business.

As a form of follow-up, OK OCE provided an exclusive program in the form of intensive guidance for one year to 20 selected participants. This program includes financial management workshops, digital marketing training, and facilitation of market access and MSME networks both at the local and regional levels. This commitment shows OK OCE's seriousness in producing strong and innovative young entrepreneurs.

The event was officially closed at 15.35 WIB with the presentation of certificates to the speakers and moderators by Cut Erika Ananda Fatimah, SE., MBA. This series of events ran smoothly and left a positive impression on all participants, especially FEB UIN Jakarta students who are now increasingly motivated to explore the potential of the world of entrepreneurship. (EA/DPZ)